book marketing

How to set realistic sales targets as a self-published author

Publishing your first book is such an exciting milestone, but many authors make the mistake of setting unrealistic sales expectations.

I want to write a book… What’s next?

Without getting too bogged down in what will happen once you’ve written the book, it is wise to familiarise yourself with the publishing process, if for no other reason than to have some realistic expectations of what you could achieve.

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